Source: Date: Updated: |
TheBahamasInvestor.com
Thursday, September 29, 2011 Thursday, September 29, 2011 |
The Bahamas Financial Services Board (BFSB) is ready to roll out its new sector rebranding campaign within the next few months, according to outgoing chief executive officer Wendy Warren.
The new brand, which carries the slogan The Bahamas Advantage, includes a website set to go online in November and a Brand Ambassador Programme, which invites professionals from the industry to become the faces of the campaign and promote The Bahamas’ strongest selling points such as location, infrastructure, legislation and lifestyle.
“The key message [of The Bahamas Advantage] is that The Bahamas is the most experienced and well positioned jurisdiction for wealth and asset management in the Caribbean,” Warren told BFSB members at the group’s annual general meeting held yesterday at the British Colonial Hilton, Nassau.