Pictured: BHTA President Stuart Bowe. (Photo via BHTA)
The results of the Bahamas Hotel and Tourism Association’s 2013 Industry Performance and 2014 Outlook Survey confirm that 2013 was a year of mixed performance for the hotel industry, while a higher level of business confidence exists for 2014.
Hotels were divided in their responses in gauging revenue and occupancy levels for 2013. In general, Family Island and Grand Bahama hotels reported marginal revenue and occupancy improvements, while Nassau-Paradise Island hotels saw small declines in performance.
While the hotel industry’s 2013 occupancy and rate data compiled by the Ministry of Tourism has not been finalized, preliminary results indicate a year-over-year decline Bahamas-wide of 3.5 per cent in room occupancy and a 4.7 per cent increase in the average room rate.
Industry confidence in 2014 is at its highest level since 2007. Despite this, profitability remains a concern as 47 per cent of the responding hotels reported a net loss in 2013, up from 33 per cent in 2012.
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