Source: Date: Updated: |
TheBahamasInvestor.com
Monday, July 14, 2014 Monday, July 14, 2014 |
The Bahamas’ Ministry of Tourism (MOT) is stepping up its efforts in China, hoping to tap into the growing market of middle-class Chinese tourists.
By 2015, 100 million Chinese will travel abroad, according to the United Nations World Tourism Organization and the MOT has been increasing its visibility in Asia to try to reach this market, says the Ministry’s director for Asia, Don Cornish, who attended the International Forum on Chinese Outbound Tourism in Beijing last week.
“That is how we create our business,” Cornish said, speaking of the one-day conference, which welcomed more than 300 delegates from around 20 countries. “We need to travel for trade and make connections. We are getting to know how business is done and strategies that will work.”