Pictured: Minister of Tourism Obie Wilchcombe. (BIS Photo/Vandyke Hepburn)
Building on the momentum of 6.2 million visitors to The Bahamas in 2013, the Ministry of Tourism recently reported double digit growth in stopover arrivals, a measurable spike in hotel room occupancy levels and rates for January 2015.
At 74,000 visitors, this represented a 13 per cent increase over the same period in 2014, a 7 per cent hike in hotel occupancy levels and an average room rate increase of 11 per cent.
During the announcement, Minister of Tourism Obie Wilchcombe said that he believes this performance means that the country is on the right track as far as tourism is concerned and is the result of his ministry’s comprehensive and multi-tiered marketing strategy covering the full tourism gamut from sports and culture to co-branding, major groups and romance tourism.
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