The Atlantis Paradise Island resort has announced its first-ever travel agent loyalty and education programme – Atlantis Ambassador – in conjunction with TravAlliance Media’s Travel Agent Academy.

Atlantis is inviting qualified travel agents to join forces with the resort to earn a certified title as an Atlantis Ambassador. The points-based travel agent loyalty programme will offer numerous perks and travel opportunities to the resort for agents.

“Becoming an Atlantis Ambassador will empower travel agents with the education and resources to close more sales and increase advocacy on behalf of our beloved resort. In turn, we will be able to express our appreciation for their sales through our rewards program,” says Karen Cruitt, vice president of leisure sales for Atlantis Paradise Island.

“We look forward to continuing our existing relationships with travel agents as well as forming new connections through this result-driven incentive program.”

Travel agents are able to register at www.atlantisambassador.com using their valid IATA registration number, though agents who are already Travel Agent Academy members do not have to re-register.

An agent’s certification is earned following the completion of five required educational courses and training modules. Once certified, agents can begin earning rewards through Atlantis Ambassador Rewards.

All agents are required to log their own bookings in order to earn points, which will become available for agent’s use after their client’s stay has been completed and validated.